As consumer preferences and habits shift away from physical cards and in-store payments, the demand for digital first experiences present an opportunity to deliver a differentiated value proposition that aligns with changing consumer values, as well as expectations around immediacy and convenience.
Key benefits include:
- Reduce cost of acquisition and improve activation rates
- Increase transactions and drive top-of-wallet behavior
- Reduce customer support costs
- Increase consumer engagement and stickiness
- Digitizing the end-to-end payment journey provides immediate access to spending power, with even greater security, control and accessible benefits
What are the components of a Digital First experience?
The Digital First experience spans across four pillars, each of which is fundamental to a best-in-class journey:
- Acquire a card – apply and enroll for a card digitally. Receive your card digitally in near-real time, ready for immediate payment transactions
- Use the card – add your card to digital wallets with the ability to transact digitally across all channels (point-of-sale, online, and in-app)
- Manage the card – provide peace of mind for cardholders through the ability to digitally view card credentials, set card controls, and contact customer service
- Engage with the card – enhance your cardholders digital first proposition through personalized offers and loyalty benefits
Need assistance in the implementation of your Digital First offering? Our solution gives you the ability to delegate the implementation of your Digital First solution to one or more technology providers, allowing you to focus on your customers. You can work with multiple types of providers depending on your requirements across the Digital First journey and preferred go to market.
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