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Mastercard Sonic Branding
Mastercard Sonic branding plays at several moments of transaction confirmation: (1) Sonic at Checkout cue for point of transaction confirmation, and (2) Secured by cue for transfer of funds/data and account authentication/authorization, over a powered and secured by Mastercard network
Target Audience
Related APIs
Mastercard Sonic Branding improves the consumer experience, with consumers 2.5 - 4x more likely to return to a store or a store’s app*.
With Mastercard Sonic Branding, both in-store and in-app checkouts are 2.5 and 4x more effective, respectively, at reinforcing trust, security, innovation and acceptance*.
71% of consumers agree that their opinion of the merchant and issuer would improve if Mastercard Sonic Branding was included in their in-app checkout experience*.
Consumers shop where and when they choose: in-store, online, or in-app
They present their Mastercard credentials for payment (dip, swipe, tap, etc.)
Immediately after transaction approval on the payment device or payment acceptance device, the Checkout Sound and Animation plays
Consumers transfer personal data in-store, online, or in-app
Consumers link to their financial institution or partner with data
Immediately after consumer approves transfer on the device, the Secured by Sound and Animation plays
Secured by cue is not available in Engage yet.
Core Acceptance Solutions: Reader
MPOS Solutions: Traditional MPOS - Software-based PIN Entry on COTS - Tap on Phone
Sonic at Checkout provides stronger assurance to cardholder around safety, trust, and acceptance. Acquirers can select Mastercard Engage-qualified partners that offer Sonic at Checkout for MPOS and ToP devices.
Sonic at Checkout provides stronger assurance to cardholder around safety, trust, and acceptance. Acquirers can select Mastercard Engage-qualified partners that offer Sonic at Checkout for contactless readers.